Press Release Author: Pete Mallinson Commercial Art
Industry: Small Business
Press Release Summary: Do you think that it's a coincidence that successful organizations have a clear, cohesive, recognisable visual style? Do you think it's pure chance that somehow they seem to stand out from the crowd?
Press Release Body: Of course not. Their image has been purposely designed that way. Designed to compete.
Brochures, catalogues, leaflets, magazines, adverts and press releases, even your letterhead and business card tell the public something about you. In different ways they all promote your business.
Effective design needn't be pretty, but it should be tailored to your activity and address your own market. All your promotions should reflect the same idea, conveying to your audience an impression of quality and consistency. This builds a positive image and it can help to counter the negative effect produced by any inaccurate or visually conflicting material.
'The boss likes it . . .'
Everyone thinks they have 'good taste' but in business an approach based on personal taste rather than professional expertise is rarely a good idea. Yet, when it comes to visual design, this is often what seems to happen.
They choose a printing company and expect it to be creative too. They may 'have a bash' themselves and indulge in a spot of DIY design. They may use a wannabe who produces something that, to the untrained eye, looks very pleasing - but can, in reality, be very damaging indeed. Then they wonder why response falls well below expectations.
If you're employed full-time by a company then there are some situations where it's very difficult to tell the truth. Contradicting the boss could put your career at risk. He'll not only have a host of people agreeing with him on every issue but also there will be a number of people who have one eye on your job. We all know how office politics work.
That's why every business would benefit from consulting an outsider. Someone who can look at the situation impartially and someone who isn't afraid to give an opposing view where necessary.
A professional creative service
Pete Mallinson is a commercially aware professional with more than thirty-five years of practical hands-on experience. Working independently but supported by a well-established network of contacts in every aspect of the business, he provides comprehensive creative support for advertising, marketing, publishing and printing. Everything you expect from a good advertising agency, using top people at competitive prices.
How can he compete with the best for so much less?
Most agencies still work the old way: from nine to five with plush offices, red Porsches and numerous non-productive and trainee staff to support. He works today's way:
No expensive overheads (utilising home workers and the internet); Flexible hours when you have a tight deadline; No juniors or beginners working on your job; No specialists for whom you pick up the tab (whether you use them or not).
He produces effective publicity material for the serious business user. All projects, depending on their application, are designed to have a useful life that's measured in years, (being up-to-date and being trendy is not the same thing). Above all projects are developed with one purpose in mind - to sell your product.
Shouldn't you talk to Pete before that next critical promotion hits your desk?
Web Site: http://www.pmca.co.uk
Contact Details: PO Box 256, Staple Hill, Bristol BS165WW. Tel: 01179071907 email: enquiries@pmca.co.uk
2022
